This journal records my real struggles as a freelancer. When no one tells me what to do, no deadlines have been assigned to me, I lost my momentum on bad days due to fear of uncertainty.
"Am I good enough to do this?" "Will my ideas be challenged by the clients?" "Is this the right move?" All those self-doubts slowed me down.
It turned out simple things won't happen easily. The golden learning theories are not good enough to persuade the clients to buy e-learning. After struggling for 3 months, now I have learned to accept my initial ugly ideas. Saying it's ok to show an imperfect solution actually encouraged me to do the work. Here's how i overcame my procrastination.
On December 2017, I made a decision that I want to be a freelancer. Feeling excited and anxious, I started working with my partner J. I have to say it's great to have someone who shares the same passion and goals. I'm lucky to have someone with me from the start.
We have been busy creating demos and workshops. Interestingly, there're people showed up in the workshop we would never expected. I'm so happy that i have created some values and the market told me they need me. They need my expertise and products.
The most exciting part is to talk to prospects. After we showed e-learning demos, my potential clients showed their interests. Then it comes to the question "How will you prove the ROI for e-learning?""How does e-learning help achieve business goals?" The client said they would figure it out in a meeting later. However, they didn't get back to us for a month.
I felt anxious and frustrated. During the old days, someone else would have already told me "Hey Ivy, finish this e-learning module by XXX." I have never got a chance to think about why the clients really needs it and how to sell it.
I whatsapped the client to meet for a coffee. There's no reply. Then my partner send an email. The client said yes to a meeting, but they haven't gave us a date to meet. I tried not to think about it and wish they will get back to us with their own ROI. However, deep down in my heart, I know it doesn't work. I want this project to come true.
What's holding me back from chasing after the client? The idea that my solution may not be perfect. People may think I'm stupid and naive. I have never felt 100% ready.
Waiting caused frustration and drained my energy. After going for a run this morning, I felt quite good about myself achieving my goal of being healthy. I decided not to let my ideas running around in the air.
Here're some points on e-learning ROI inspired by a chat with a wonderful consultant.
1. Saving costs by saving employees' training time
First calculate how much time is saved from traditional training. e.g 4 hours.
Then calculate the value of elearning = Time saved x employees value/hour x amount of employees
2 Measurable training results
It's hard to measure the results in a face-to-face workshop. However, it's easy to get a grasp of results by simple quizzes and scenario-based test results.
3 Higher Learning Retention
By revisiting e-learning and doing tests, learners will remember the content more than traditional one-off training.
4 Customised training based on different needs.
Face-to-face workshop tends to give same training to everybody.
However, e-learning can customise modules for different learning needs. e.g a sales training could be developed to different modules targeting different buyers' personas.
If you read this post to the end, let me know if you have better ideas. I'd love to know how you get things done.